The Paperwork

This was a fun project. It allowed me to play with paper. Elmwood Spa’s Massage and Facial Series (a program devised to encourage spa goers to pre-purchase their massages and facials for the calendar year for a discounted value) needed a revamp. The objective of this project was to create a dynamic and unconventional way […]

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The Black Sheep

Oh man. What you’re about to see brings back some serious memories. These photos were shot during my second year at Ryerson University. That was about 5 years ago now. This spread is called “The Black Sheep of the Aristocratic Family.” It was shot by yours truly, styled by Kate O’Reilly (one of my classmates), and […]

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Short and Sweet

The first time I designed for Mad Resilience Films it was a challenge. I’d never done short-film movie posters before (I’ve done collateral pieces for campaigns and retail signage but this was different). Posters are meant to be representative of tone, theme and storyline. It was nerve wracking! It became less nerve wracking  once I met the […]

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Let’s Be Social

We are inundated with so many different social media platforms that we are starting to lose track of their original purpose. I use each platform for a specific reason, however some of the contents will inevitably intersect: my Instagram account being linked to this blog/portfolio. Here’s a rundown of how I utilize each platform: Linked […]

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