/ Defining Who I Am

Over the past few years, I’ve been searching for who I am in conjunction with what kind of designer I want to be? Even now as I’m writing this, I’m still trying to figure it out – how should my writing style reflect who I am (keeping in mind how to convey tone and using the correct language to illustrate my thoughts), making sure the image I select best reflects the work I’m previewing, which story comes first, which portfolio pieces to highlight – you see, that’s a lot to think about! With that being said, I’m proud of who I’ve become and the designer I’ve turned out to be.

The letters P,B, and D are merged in to one script text that resembles an upper case B
This portfolio is me. Anecdotes on how to turn inspirations into full fledge concepts, what I’ve learned from freelancing to being in a corporate environment, my road to achieving my masters, my philosophy of design (why is this site call PBDen and not Jiali Ou) and of course, my design work. The work posted hopefully reflects the challenges and the struggles I’ve come across as a designer and entrepreneur and how I somewhat over came them. I’m still working on that.

In this culture, many primarily show their final design – their demo reel – I want to show all the background work that is involved. I want to illuminate what design is all about. Beyond making things look pretty, design always provides a solution. What kind of solution is dependent on what is the problem?  A problem in which I can help solve.

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