Designers tend to whisper, ad agencies tend to shout.

David Stuart

The Branded Series: The Guide

When a brand is in the development phase, many will imbue a lot of their own personalities into the brands (i.e likes, dislikes, aesthetic appeal and so forth) but we have to ultimately remember that this is not personal, it’s business. Now there will be those that argue ‘It’s my business therefore it is personal’, […]

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