The most important thing in communication is to hear what isn’t being said. – Peter Drucker This post is not about aesthetics or appeal, but another side of design many don’t really discuss: How people work. Today I’d like to explain how I work, how I do my job. This does not appear in any […]Read more "My Personal Style"
A brand is reason to choose.
Anytime I design for a start-up I will reiterate to my clients that their first logo is not their final logo. It must evolve. Just like your products and/or services evolve, your customers evolve, your industry evolves, so to should your brand. Your brand should reflect the evolution of time and change. Even Nike evolved! This project has been in […]Read more "We All Must Evolve"