The most important thing in communication is to hear what isn’t being said. – Peter Drucker This post is not about aesthetics or appeal, but another side of design many don’t really discuss: How people work. Today I’d like to explain how I work, how I do my job. This does not appear in any […]Read more "My Personal Style"
A brand is reason to choose.
Anytime I design for a start-up I will reiterate to my clients that their first logo is not their final logo. It must evolve. Just like your products and/or services evolve, your customers evolve, your industry evolves, so to should your brand. Your brand should reflect the evolution of time and change. Even Nike evolved! This project has been in […]Read more "We All Must Evolve"
The beginning of the year started off a little rough. Everyone was sick, so naturally, I got sick as well. That caused a lot of back log on my work and writing these posts. I am still here. I’m still doing a lot of branding but I can’t show you anything yet!! There are about 3 brands that […]Read more "I’m Still Here"
Clear thinking at the wrong moment can stifle creativity.
Can you believe how many photos I’ve taken this year? Especially as a graphic designer. Photography is not the first technical skilled I learned, and in many ways, I’m still learning. I’m okay at studio lighting, I mean I get the gist, but am I Norman Jean Roy or Annie Leibovitz? Not even close. But I’m […]Read more "Opening the Shutter"
This past week, someone asked me to do an infograph, just to see what I can offer as a designer. I thought, this was a great time for me update my CV. In the past years, when I’ve looked for more traditional graphic design roles, my CV was actually closer to an infograph than your […]Read more "C.Me."
Design is thinking made visible.
So here’s 5 thousand words from Toronto’s Hazelton Hotel’s social media shoot. Now I have about 50 photos done in two day, 8 hour session, but I’d like for my clients to post first before I do, this way they have exclusive, new content. In August, The Hazelton Hotel started to revamp their brand and the next […]Read more "If A Photo Is A Thousand Words"
As you might (or might not know), I’m Bathorium’s designer. What you are about to see took us over a year to conceptualize, to develop and it’s finally here. C·R·U·S·H is Bathorium’s twist on the bath bomb. C·R·U·S·H was a happy mistake. The early days of Bathorium, one of the bath bomb orders arrived completed smashed and well, crushed. That’s when […]Read more "C·R·U·S·Hing It!"