You know how many people say your first impression is the important impression. With branding, I don’t feel that that’s the case. What’s fascinating about branding is, even if you have a rough start (awkward hand shake or one sided arm hug), people are often willing to give you a second chance. How people perceive […]Read more "The Branded Series: Perception "
How well we communicate is determined not by how well we say things, but how well we are understood.
If you’re joining me for the first time, here’s a quick run down about the word challenge. The word challenge started as a way for me to improve my writing skills, to say the least, I’m not a natural linguist. This method allows me to get comfortable with my voice and learn how to be […]Read more "25 word challenge: Sure"
In June, there was a communion that I was invited. The mother, Nancy, wanted me to take photographs and create a present from those selections of photos. The first thought was I’d make a magazine-style book about Rachel, Nancy’s daughter, and her life. We’d get the family involved, but sadly, they took too long to […]Read more "Poster Child"
Here’s a little teaser for you guys. For the past couple of months now, I’ve been doing design work for a new restaurant in Toronto, Canis. The launch date is in August. I know that it’s the first of August, but you know, construction often has delays, it’s inevitable. Canis restaurant is inspired by Canada. […]Read more "Canis: Into the Woods"
I recently (well almost three months ago) picked up a new client who owns two businesses. One is for Stray & Wander, and the other is an unisex brand of jewelry, Hazel Black. The first thing we needed to do in a revamp is to update the photography, the product book and any printed collateral (large […]Read more "Revamp + Recap"
The word challenge has definitely become more and more challenging. As the word count grows, there needs to be a balance between which words describe the scene and which move the story forward. I hope you enjoy my next super, uber short story. The rain slowly pitter patters on her umbrella, and fresh bakery fills […]Read more "20 words challenge:A New Day"
Things aren’t always 000000‘s and ffffff’s
I’m short with weird curves (if you can call it that) and very normal in every other way. There’s nothing wrong. What’s suprising to me is that during my trip to Guatemala, I became an unexpected model. So here’s the back story. I’ve previously mentioned that I was going to Guatemala for a sourcing trip for […]Read more "Unexpected, Short Lived Modelling Career"