As I was walking into Indigo I caught a glimpse of this brightly coloured book, “The Happiness Equation”. Written by Neil Pasricha, the author of the “Book of Awesome” series. I thoroughly enjoyed reading the Book of Awesome, the Book of EVEN MORE Awesome, and the Book of HOLIDAY Awesome, so I know my awesome. […]Read more "The Awesomeness of Happiness"
Have I ever told you how much I love developing marketing campaigns? I haven’t?! I LOVE DEVELOPING MARKETING CAMPAIGNS. To me, a successful campaign educates and entertains your customers. Campaigns should be trans-generational. An effective campaign is about developing a long term strategy to create a bond between your brand and your consumers – building a […]Read more "The Campaign"
Simplicity is the ultimate form of sophistication.
Leonardo Da Vinci
Design, as a tool, has changed lives. It has improved quality of life, and shaped our cultures and society. Design is and will always be an integral part of life. This practice of design is known as Human Centered Design (HCD). HCD “prioritizes solutions engineered for the specific needs of the end user by actively involving them […]Read more "Designed With You in Mind"
Typography is my jam! It is so much my jam that I was strongly considering Masters in Typography. For those who don’t know what typography is, it’s not a specific software but a skill set. Typography is understanding information hierarchy: the relationship between the copy, the image and the negative/white space, and utilizing the best stylization to effectively […]Read more "Type Caste"
Design is a constant challenge to balance comfort with luxe, the practical with the desirable.
/ Defining Who I Am Over the past few years, I’ve been searching for who I am in conjunction with what kind of designer I want to be? Even now as I’m writing this, I’m still trying to figure it out – how should my writing style reflect who I am (keeping in mind how […]Read more "Editor’s Letter"