Behind the scenes

The Campaign

Have I ever told you how much I love developing marketing campaigns? I haven’t?! I LOVE DEVELOPING MARKETING CAMPAIGNS. To me, a successful campaign educates and entertains your customers. Campaigns should be trans-generational. An effective campaign is about developing a long term strategy to create a bond between your brand and your consumers – building a […]

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Type Caste

Typography is my jam! It is so much my jam that I was strongly considering Masters in Typography. For those who don’t know what typography is, it’s not a specific software but a skill set. Typography is understanding information hierarchy: the relationship between the copy, the image and the negative/white space, and utilizing the best stylization to effectively […]

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