What A Year Holy Sh*t! What can I say about 2017!! It has been such a wonderful year. It’s been soooo wonderful that I’ve neglected updating my site. From launching Sudsatorium’s new branding (link) to getting new clients like the McEwan Group and Tease Tea, 2017 has been the year of experimentation, new experiences, and […]Read more "2017 Thank You!"
Design is thinking made visible.
How well we communicate is determined not by how well we say things, but how well we are understood.
So the reason for being MIA for the past week is that I’ve actually picked up couple of new clients and have been rolling full steam ahead ever since. I want to tease you a bit, so you don’t forget me. This post is a preview of the work I’ve been doing for Stray & Wander. Stray & […]Read more "Wanderlust Preview"
Designers tend to whisper, ad agencies tend to shout.
It’s kind of perfect that I’m writing this post as I am helping to develop one of my client’s brand. In this blog post I will go over what branding is about, why we brand, and the overarching goals. I mentioned in the previous preface about this topic that I will write about branding in […]Read more "The Branded Series: 101"
Living in Toronto has spoiled in me in my perception of “far”. These past few days I’ve been in Brooklyn simply exploring what one of New York’s boroughs has to offer. This borough is truly unique in its own way. When I exited Atlantic and Barclay station (where Barclay Stadium is housed), I asked for […]Read more "My Weekend with Brooklyn"
It’s hard. It’s really hard. Freelancing is more than a job or an occupation, it’s a lifestyle. In my third year of university I started to freelance. It was great! It worked with my school schedule and my other job. I was able to work whenever I wanted and wherever I wanted. Freelancing definitely fit […]Read more "Freelancers Guide to the Galaxy"
This was a fun project. It allowed me to play with paper. Elmwood Spa’s Massage and Facial Series (a program devised to encourage spa goers to pre-purchase their massages and facials for the calendar year for a discounted value) needed a revamp. The objective of this project was to create a dynamic and unconventional way […]Read more "The Paperwork"
Dior, New Look, 1947. It was revolutionary. It is a classic. Then I began to wonder, what makes something classic? In fashion we love the word classic. It’s thrown around so often that it’s now synonymous with chic and timeless pieces. But how do we decide what’s classic? We use terms like the classics or […]Read more "The Classic Club"