Have I ever told you how much I love developing marketing campaigns? I haven’t?! I LOVE DEVELOPING MARKETING CAMPAIGNS. To me, a successful campaign educates and entertains your customers. Campaigns should be trans-generational. An effective campaign is about developing a long term strategy to create a bond between your brand and your consumers – building a […]Read more "The Campaign"
Design, as a tool, has changed lives. It has improved quality of life, and shaped our cultures and society. Design is and will always be an integral part of life. This practice of design is known as Human Centered Design (HCD). HCD “prioritizes solutions engineered for the specific needs of the end user by actively involving them […]Read more "Designed With You in Mind"
Typography is my jam! It is so much my jam that I was strongly considering Masters in Typography. For those who don’t know what typography is, it’s not a specific software but a skill set. Typography is understanding information hierarchy: the relationship between the copy, the image and the negative/white space, and utilizing the best stylization to effectively […]Read more "Type Caste"