You know how many people say your first impression is the important impression. With branding, I don’t feel that that’s the case. What’s fascinating about branding is, even if you have a rough start (awkward hand shake or one sided arm hug), people are often willing to give you a second chance. How people perceive […]Read more "The Branded Series: Perception "
When a brand is in the development phase, many will imbue a lot of their own personalities into the brands (i.e likes, dislikes, aesthetic appeal and so forth) but we have to ultimately remember that this is not personal, it’s business. Now there will be those that argue ‘It’s my business therefore it is personal’, […]Read more "The Branded Series: The Guide"
Writing about branding was/is/remains a huge undertaking! Also what can I add or introduce that isn’t already out there? There were so many different ideas and new terminology I wanted to discuss in reference to branding but it started to get confusing and weird, and not the good kind. So my strategy for discussing brand […]Read more "The Branded Series: Preface"