The Branded Series: Perception 

You know how many people say your first impression is the important impression. With branding, I don’t feel that that’s the case. What’s fascinating about branding is, even if you have a rough start (awkward hand shake or one sided arm hug), people are often willing to give you a second chance. How people perceive […] ">Read more "The Branded Series: Perception "

The Branded Series: The Guide

When a brand is in the development phase, many will imbue a lot of their own personalities into the brands (i.e likes, dislikes, aesthetic appeal and so forth) but we have to ultimately remember that this is not personal, it’s business. Now there will be those that argue ‘It’s my business therefore it is personal’, […] ">Read more "The Branded Series: The Guide"